Small Artist Big Talent

Small Artist Big Talent is a semi-annual event hosted by Dare To Dream. This year, I joined as the creative lead, executing the visual direction for the event. My design team and I created the event flier as well as individual assets for each performing artist. I then worked with the IG team to plan a rollout leading up to the event.

We garnered more than 17k impressions, reaching 6.5k accounts with a 27% engagement rate. We also saw a 45% increase in RSVPs compared to the last event. I also wrote our press release, read it here.

This event was pure magic, and the energy in the space was truly palpable. Everyone there shared a love for music and I am forever grateful for the love and gratitude that was shown to us. 

Key Takeaways

  • When you are working on a team, it is important to meet people halfway 

  • Authenticity over everything

  • Work can be fun

Check out the artist graphics!

Where Next?

NYFW